If the purpose of your site is to sell your work, or generate interest, it is important that visitors to your site can find the information they want quickly and easily. Most people will not stay long if they dont find valuable information right away. Clearly outlining who you are, what you do, and what you have to offer will add credibility and put visitors at ease. Let visitors know what they expect to find on the rest of your site. Do you offer work samples, testimonials, products for sale, helpful information, or special offers? Your home page is the perfect place to share this information.